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Alberto Menolascina joins Wi5 as Non-Executive Director

Posted by the Wi5 Team4th October 2019General

Alberto Menolascina joins Wi5 as NED

Former Deliveroo Strategy and Development Director Alberto Menolascina has joined Wi5 as a Non-Executive Director. Alberto is an entrepreneur and advisor with a track record in growing start-ups – he was instrumental in the early success of Just Eat in the period post-IPO and co-founded Supermercato24, a same-day grocery delivery business.

He has over a decade of experience in fast-growing technology, with a recent focus on restaurant and food-tech. While at Deliveroo, Alberto led the company’s Series D, E and F funding rounds and was instrumental in the journey that took Deliveroo from 1-12 geographies. Alberto is currently the Chief Business and Growth Officer at REEF Technology, a SoftBank portfolio company, as well as being an advisor to Zego and Orkestro.

On joining Wi5, Alberto said, “Technology largely disrupted the restaurant space in the last 10 years, revolutionising the way people eat and access experiences. Offline sales – in some segments of the market – have been partially cannibalised by online food delivery, and restaurants are facing growing challenges to make their economics work. Wi5 is changing the way restaurants approach mobile Order & Pay and, ultimately, customer experience. I’m delighted to have joined Wi5 early on in its development and look forward to partnering with a strong team and being part of the growth process.”

Wi5’s Chief Executive Officer, Prask Sutton, added, “Wi5’s mobile Order & Pay solution is evolving rapidly, and the addition of Alberto to the Board reflects our growing aspirations within food tech. Alberto’s been instrumental in the progress of several phenomenal companies and I’m confident this success will be replicated and built upon at Wi5. I couldn’t be happier to have him onboard for this exciting leg of the journey!”

The Wi5 team is growing quickly, and we’re always searching for talented and ambitious people to join our team in Central London! Contact andy@wi5.io to find out more about the exciting roles currently available.

Wi5 is a mobile Order & Pay solution for restaurants, bars and coffee shops that allows customers to place and pay for orders directly from their personal mobiles, without any need to download an app.