by | Mar 10, 2021

Former Groupon Head Of Sales Brian Smith To Lead Wi5’s Expansion

Former Groupon Head of Field Sales, Brian Smith, has joined Wi5 as Commercial Director. His appointment represents a key hire as the company continues to scale and secure its position as the industry-leading mobile Order & Pay solution within the hospitality sector.

Leaning on his 15 years of commercial experience in building first-class sales teams to grow market share, Smith is tasked with repeating his success in leading Groupon’s rapid growth by putting Wi5’s enterprise-level software solution into the hands of SMEs.

On joining Wi5, Brian Smith said, “I am delighted to now be a part of the Wi5 team. With the acceleration of the way payment habits have changed through the pandemic, Wi5 offers a truly unique and scalable product that appeals to today’s consumers. I am excited about getting this technology into the hands of as many hospitality businesses as possible and being a part of Wi5’s vision to provide operators with the tools needed to increase their profitability.”

Smith joins Wi5 at an exciting time as the company invests in further enhancing their software, taking the brand from a mobile Order & Pay solution to a complete sales platform; providing operators with everything needed to manage and market their online ordering without over-reliance on expensive third-party aggregators. Smith’s focus will be on developing the field sales team within the UK and expanding the footprint in international markets such as the US, where Wi5 is already establishing a presence.

Speaking on the new appointment, Wi5 founder & CEO Prask Sutton said: “Brian’s an extremely accomplished commercial leader and his joining Wi5 is a massive win for the business. His experience developing and motivating sales teams will be invaluable in driving the success of our ambitious growth plans, which will in turn enable hospitality operators to increase revenues, reduce costs and embrace the ever-growing demand for digital ordering.”


Melissa Greenwood, Head of Communications, Wi5
077 2069 8952

About Wi5:

More than just a digital menu, Wi5 brings the most advanced software to the hospitality sector, providing the tools for operators to simply manage and market a premium mobile Order & Pay solution. 

Wi5 makes it easy to build beautifully designed, customised menus, edit them in real-time and access extensive reporting and analytics. Intuitive back-end tools enable the creation of marketing materials to reach new customers. Every feature is available with no upfront costs or subscription fees. 

Wi5 is helping industry-leading operators such as Pizza Pilgrims, BOXPARK, Pho and New World Trading Company serve customers safely, increase sales and reduce operational inefficiencies. Wi5 is the hospitality industry’s most secure mobile Order & Pay software solution and the only one with ISO/IEC 27001 information security certification.

Speak to our team to find out how Wi5 can increase your revenues

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