Customers are frustrated by long queues and wait times across hospitality venues. They’re looking at technology to solve the problem, but only 36% of under 45 year olds are satisfied with current technology solutions. Our Mobile Order & Pay 2020 report analyses consumer opinions and trends around mobile ordering from a survey of 1,500 UK adults, and highlights key changes that businesses can make to tap into this growing market.
71% of 18-34s would rather order by mobile than wait 5 minutes in a queue.
1. Waiting time is a game changer for customers
73% of 18-34s will usually choose to go somewhere else rather than wait in a long queue in a café or fast food restaurant.
2. Customers want technology driven experiences
71% of adults under age 45 believe technology can improve the general dining experience.
3. But, current technology options are disappointing
64% of under 45s say that most bars, cafés and restaurants aren’t making the most of technology.
4. Customers will spend more on mobile – if it’s simple
58% of under 45s would order more in a fast food or casual dining restaurant if it was easy to order on mobile.
5. The mobile savvy audience is vital for business
71% of customers that regularly use mobile ordering would be very likely to share a good dining experience with friends, compared to just 41% of those who don’t use it.