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Mobile Order & Pay 2020 Report

Posted by the Wi5 Team7th February 2020Resources

Customers are frustrated by long queues and wait times across hospitality venues. They’re looking at technology to solve the problem, but only 36% of under 45 year olds are satisfied with current technology solutions. Our Mobile Order & Pay 2020 report analyses consumer opinions and trends around mobile ordering from a survey of 1,500 UK adults, and highlights key changes that businesses can make to tap into this growing market.

71% of 18-34s would rather order by mobile than wait 5 minutes in a queue.

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Report Highlights

1. Waiting time is a game changer for customers

73% of 18-34s will usually choose to go somewhere else rather than wait in a long queue in a café or fast food restaurant.

2. Customers want technology driven experiences

71% of adults under age 45 believe technology can improve the general dining experience.

3. But, current technology options are disappointing

64% of under 45s say that most bars, cafés and restaurants aren’t making the most of technology.

4. Customers will spend more on mobile – if it’s simple

58% of under 45s would order more in a fast food or casual dining restaurant if it was easy to order on mobile.

5. The mobile savvy audience is vital for business

71% of customers that regularly use mobile ordering would be very likely to share a good dining experience with friends, compared to just 41% of those who don’t use it.

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