London 29/09/2020  Patisserie Valerie announced today it will be launching its ‘Click & Collect’ service across 42 of its UK patisseries before rolling out to its full estate, thanks to a new partnership with Wi5, the industry-leading mobile Order & Pay solution. Customers of the UK patisserie chain will be able use ‘Click & Collect’ to order anything from custom celebration cakes to coffee on the go.

Wi5 delivers a seamless mobile experience for customers, without the usual cumbersome app download or unnecessary login process. By investing heavily in design and technology, Wi5 has brought the most intuitive, reliable and secure mobile Order & Pay software to market. Customers can instantly open and browse digital menus and place orders in seconds using Apple Pay, Google Pay, credit or debit cards.  


James Fleming, Group CEO at Patisserie Valerie, said: “Customers are expecting innovations that make their day-to-day lives easier, so we wanted to make it as convenient as possible for them to order and pay for their food and drink. Wi5’s frictionless app-free customer experience, coupled with its user-friendly backend tools for our Front of House staff, made it an easy decision to partner up.

We’ve been continually impressed by Wi5’s expertise in mobile Order & Pay and the team’s commitment to the hospitality industry, and look forward to embarking on our digital journey with them.”


Prask Sutton, CEO, Wi5 commented: “As always, we’re delighted when a brand as prestigious as Patisserie Valerie chooses Wi5 for mobile Order & Pay. We’re united in our shared vision of the huge role technology will play in reshaping the hospitality industry and look forward to delivering high quality and seamless customer experiences together.

“Wi5 is thoroughly enjoying working closely with the team at Patisserie Valerie and we’re already discussing new and innovative ways to bring more and more benefits to the business and its customers. It’s great to partner with such a forward-thinking brand, leading the way in its segment.”

Patisserie Valerie’s new Click & Collect service will be available at the following locations:

Castle Lane, Belfast
Donegal Square, Belfast
Upper Galwally, Belfast
Brent Cross
1 Bridge St, Cambridge
35 Fitzroy St, Cambridge
23 High St, Canterbury
Kinsey Rd, Ellesmere Port
Cribbs Causeway, Patchway
38 High Street, Durham
Ealing Broadway Center
25 George IV Bridge Edinburgh

High Wycombe
Kingston Upon Thames
Albion St, Leeds
Charing Cross Rd
Deer Walk, Milton Keynes
High St, Nottingham
Piccadilly St James’s

Sheffield City
Windsor Royal Station
Fulford, York

Patisserie Valerie press contact:

Molly Holmes, Group Marketing Manager, Patisserie Valarie,

Wi5 press contact:

Melissa Greenwood, Head of Communications, +44 7720 698 952, 

About Wi5 

Wi5 is a frictionless mobile Order & Pay software solution, enabling hospitality operators to deliver fast, contactless ordering to their customers for Order to Table, Pickup and Delivery.   Customers can instantly open a custom-branded digital menu with no need to download an app, browse intuitive menus and place orders in seconds using Apple Pay, Google Pay or credit/debit cards. Operators can simply and quickly create and edit menus, and manage orders efficiently using the extensive suite of backend tools, which can be directly integrated with the operator’s ePOS. 

Wi5 is helping industry-leading operators such as Pizza Pilgrims, BOXPARK, and New World Trading Company serve customers safely, increase sales and reduce operational inefficiencies. Wi5 is the hospitality industry’s most secure mobile Order & Pay software solution and the only one with ISO/IEC 27001 information security certification.

About Patisserie Valerie

Patisserie Valerie now has 67 patisseries located throughout the UK, and a central bakery in Birmingham.

One of the key factors of our success has been to build a strong reputation based on the quality of our lovingly handmade cakes and patisserie, using only the freshest ingredients and traditional baking methods. These are products that we are incredibly proud of.

From stunning whole cakes, to delicate patisserie to our famous Afternoon Teas, we believe we have the perfect range of products to delight all of our loyal customers both old and new.

Our mission is to create memorable experiences and play a part in the journey of our customers lives. Our feeling is that our stunning collection should be accessible to everyone.