Commenting on the performance of the hospitality industry over the weekend and what this may mean for the future Gavin Peters Chief Marketing & Strategy Officer at mobile Order & Pay solution, Wi5 said:
“With operators having to move quickly to ensure they can manage table service we saw an increase in demand for mobile Order & Pay with a third more customers (33%) ordering via our platform compared to the previous weekend.1
“What is hugely reassuring for the industry is that the new measures and curfew did not seem to deter customers. We saw a 42% increase in total sales with each customer spending 7% more than the previous week.2 In fact, the pubs, bars and restaurants we support had a much busier Saturday following the new measures than they did the previous one, seeing a 43% increase in the number of transactions.3
“Many were concerned that this latest move from the Government could be disastrous for the industry, but while we’re not out of the woods yet, it is clear that those businesses acting swiftly to embrace new ways of doing things are still performing well in this challenging climate. Operators should take reassurance from the fact that customers are still frequenting hospitality venues and are clearly willing to continue supporting the industry.”
(1). 33% increase in users on the Wi5 platform when comparing Friday 18th – Sunday 20th September 2020 to Friday 25th – Sunday 27th September 2020
(2). 42% increase in revenue on Wi5 platform when comparing Friday 18th – Sunday 20th September 2020 to Friday 25th – Sunday 27th September 2020 with Revenue Per User in this time increasing 7%
(3). Saturday 26th September was the busiest day for mobile Order & Pay with 43% increase in the number of transactions compared to previous Saturday (19th), bringing in 38% more revenue.
Chief Marketing & Strategy Officer, Wi5