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Mobile Order & Pay startup Wi5 makes senior hires following recent £8m seed raise

Posted by the Wi5 Team9th May 2019General

London, United Kingdom- 9th May 2019:
• UK startup announces senior hires as it lays the foundations to become industry leader in mobile Order & Pay
• Anna Boukovskaia joins as Head of Business Development
• Jon Mahood, former O2 Digital UK Head of Finance, joins as CFO
• New hires to “help company gear up for 2019 and beyond”

Fresh from raising over £8m in one of the UK’s largest ever seed investment rounds, Wi5 has announced two senior hires with the addition of Jon Mahood to its senior leadership team, along with Anna Boukovskia, who joins as Head of Business Development. The Telefonica-backed startup has stated that it is looking to secure a position as the industry-leader in mobile Order & Pay across sectors including dining and leisure, by allowing customers to Order & Pay for goods and services directly from the Wi-Fi splash page, rather than requiring any app downloads.

Former O2 Digital UK Head of Finance Mahood has joined mobile Order & Pay start-up Wi5, as Chief Financial Officer. Having spent two years working in a consultancy role with Wi5, he is now joining the company in a permanent role. At O2 Mahood oversaw the launch of the O2 Drive car insurance product along with the acquisition of data media business Weve.

New Head of Business Development Boukovskaia previously spent three years at London based agency pIE, where she led the strategic development for the loyalty programme for Three Mobile, as well as senior roles with BT and Tesco Mobile.

On joining Wi5 Mahood said “I’m delighted to now be a part of the Wi5 team & culture. The product excites me and has the opportunity to redefine the casual dining experience for the customer. I’m extremely confident the business will have a positive future and can’t wait to be a part of it.”

Boukovskaia said “I am very excited to be part of Wi5 to lead business development. The company has a truly unique technology that appeals to consumer demand for convenience. I am excited about taking this technology to market and being a part of a great start-up with a vision.”

Speaking on the two key hires Wi5 CEO Prask Sutton said “I’m thrilled with the additions of Jon and Anna to our team. Jon has advised the Company since early 2017 and his fulltime appointment perfectly rounds out our Senior Management Team. After only a month in the role, his input has already been transformative, particularly on the payments front; helping us gear up for what’s to come in 2019 and beyond. Anna, too, has made an immediate impact and is already increasing our traction by an order of magnitude. Her experience and knowledge of the F&B sector is as impressive as her ability to leverage it within Business Development. Another absolute rock star!”

In addition to these hires Wi5 has also added to its team in Marketing, Project and Product Management and Engineering.

Wi5 is a mobile Order & Pay solution for restaurants, bars and coffee shops that allows customers to place and pay for orders directly from the splash page of a venue’s guest Wi-Fi, without any need to download an app.