The cold weather didn’t deter customers as thousands flocked to pubs and restaurants on outdoor reopening day.
Analysis from Wi5 reveals like-for-like sales from pre-lockdown in November were up 161% for operators.
Press Release | 13 April, 2021
Prask Sutton, CEO & Founder of mobile Order & Pay solution, Wi5 comments:
“In February, we released research reporting that nearly a third of consumers said they would return to restaurants as soon as they open their doors – almost double the number from when the restrictions were lifted in July 20201. And this was undoubtedly the case.
At Wi5, we saw an enormous 1,106% increase in transactions across our platform on 12 April compared to the July reopening. A sign of both the hospitality operators we work with entrusting the majority of sales to our platform and crucially, consumers accepting and expecting digital ordering as the norm.
Compared to the last Monday before lockdown, sales via mobile more than doubled, despite continued restrictions. Even with many operators still yet to reopen, total sales across Wi5 were up 119%, and like-for-like sales (amongst those operators trading on both days) increased by over 161% as customers celebrated being able to go out and enjoy our fantastic hospitality industry again.
While it has been challenging, we always had confidence in consumers wanting to get back to supporting their local pubs and restaurants. The usage and sales figures from yesterday indicate operators should be prepared for a busy summer, and those looking to open in May can be confident in demand.
At Wi5, we have always known mobile ordering brings efficiency and increased sales. Record days like yesterday where our revenue was over 900% more than 04 July 2020, just further cements our belief that mobile Order & Pay is here to stay as consumers’ payment habits and expectations continue to evolve.”
Melissa Greenwood, Head of Communications, Wi5
077 2069 8952
Notes to editors:
1 – Research of 1,510 UK adults carried out by Savanta for Wi5 between February 18th- 21st, 2021. When asked, “When the current lockdown measures for coronavirus are lifted, how quickly do you think you will return to the following hospitality venues?” 32.5 % said, “I will visit as normal as soon as they reopen” in relation to restaurants. This compares to 17.7% who planned to return to a “casual dining restaurant’ as soon as they reopened in July 2020. An increase of 14.8%.